Want to find a niche market?
Your fields of interest have probably already been penetrated.
However, your own unique perspective has not yet been taken into account.
You could approach an arena in a similar fashion to an already pre-determined blueprint, and then stumble across a new path with potential for expansion.
The subjective lenses you wear see pathways left untouched by others.
The possibilities of specialization within a seemingly narrow field are truly inexhaustible.
Finding A Niche Market – Leverage, Leverage, Leverage
Every market spills into a larger one.
Expanding on an edge leads to a new market.
When you become a niche expert, you open doors to other fields. It’s what Arnold Schwartzenegger did with bodybuilding and Rick Ross did with music.
Authority and influence grants you leverage.
What’s the best way to establish a hold on the market?
Here are some ideas to get the ball rolling:
- Can you dominate a smaller untapped market?
(manufacturing a particular size screw for a certain machine)
- Can you deliver value in a competitive field but do so in a refreshing manner?
(develop a new music style)
- Can you merge existing mediums into a more effective format of value delivery?
(typewriter + monitor = computer)
There are many different ways to go about solving the daily problems before you. Your own experiences let you tell a story through your work that no one else can – although some perspectives will inevitably be somewhat similar.
Niches Emerge As A Side Effect Of Experimentation
When you put in your daily work, you discover what works and what doesn’t. As you become more familiar with effective strategies and approaches, connections begin to form.
A hole within the market may suddenly appear out of nowhere…
How could you not see it before?
Golden opportunities are around you at all times. Detecting them is simply a matter of keeping your senses open.
Niches can only be carved through investment.
You can’t expect to produce something grand without first ensuring the necessary smaller victories. Profitable ideas often present themselves when you work on something completely unrelated.
Your personal perspective allows you to make a one of a kind contribution to the collective unconscious because no one else has had the same exact combination of experiences as you. Your influences tend to point in an overall general direction, but the journey only truly begins to unfold once you start taking the steps.
Things always sound good in your mind but often turn out to be quite different once you try to make them happen.
The most intricate strategy can fall to pieces when tested by the market. It’s better to have an over-arching vision with flexible tactics. After all, it isn’t the strongest who survive, but the ones most adaptable to change.
The inner must work in tandem with the outer.
Steve Jobs didn’t wake up one day with Apple in mind. He found his niche by following up on what spoke to him. Epiphanies for progress continually add up over time until they accumulate into larger ones.
Your inner voice speaks strongly when you encounter a powerful resonation within the energy field, and you only have yourself to blame for disregarding its significance.
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Relevant Reading: “The Purple Cow” by Seth Godin.