What’s a key ingredient for online business success?
Branding.
Branding is so powerful, you can do everything else wrong and still come out on top.
ex: The Soulja Boy Gaming Console.
As you may have heard, Soulja Boy jumped on the e-commerce hype and started selling
- Gaming consoles
- Smart watches
- Headphones
- Airpods
He didn’t even bother changing any of the product descriptions, white-labelling, or anything else.
NADA.
All he did was post existing Aliexpress products on his own site.
And what happened?
He sold $850,670+ in less than a day.
You see, people weren’t buying these products…
They were buying the SOULJA BOY VERSION TM.
AKA his brand.
And Kylie Jenner did the same exact thing with her cosmetics line.
(Only she put a bit more effort in).
And it doesn’t stop there…
Gaming developers are now in talks with Soulja to release a whole line of related products.
A pretty great step up from “selling cheap plastic crap from China” no?
And to think it all started with a simple website…
This is a prime example of “just doing it”
But you have to have market awareness.
