Swipe File Ammo: 1400+ Headlines, Calls To Action, Power Words, and Transitions Guaranteed to Increase Conversions, Improve Communication, Command Attention, And Make More Money

swipe file coverHow would like to get paid just to read a book?

Like WallStreetPlayboys say, “Every single second invested in learning about sales leads to a financial return.”

Your money’s already out there, all you have to do is plant the seeds to attract it.

It just so happens I’ve packaged all the seeds you need to plant massive trees of value.

If you really wanted to, you could use these seeds to turn a profit TODAY.

Sound too good to be true? Keep reading.

Why It’s A Great Idea To Keep A Quality Swipe File

As you know, the most important aspect of work is actually *pre-work* a.k.a. research.

A swipe file is simply a collection of ideas that have been proven to work.

When you have quality formulas ready to go, you can spend more time on market research and innovation.

After all, what good are your findings if you don’t know how to sell them in an effective way?

That’s why I took everything I learned during 4 years of copywriting and created Swipe File Ammo.

Swipe File Ammo distills the essential sales structure of 70+ top business books into one clean package.

All you have to do is plug your market info into these powerfully persuasive frameworks.

What This Book Offers You

Here are a few things you’ll get from reading “Swipe File Ammo“.

  • Calls to action
  • Closers
  • Headlines
  • Power words
  • Title words
  • Transitions

And those are just the basics. You’ll also stimulate TONS of new ideas for cross-market applications, product development, and unaddressed niches.

This book hands you the sales dynamite, saving you time and energy better spent developing your income streams. Instead of wasting countless hours worrying about HOW to sell, you can focus on WHAT your prospect needs.

How These Formulas Helped Me


(Most people average a 2% conversion rate)

When I first started working online, I was completely lost.

Sales “experts” populated a vast ocean of bad information, false promises, and tired clichés.

After much trial and error, I sifted through the noise to craft a reliable framework.

This framework has allowed me to:

In other words, they increase your anti-fragility.

When you choose to invest in a copy, I’m giving you a chance to make more money and improve your life. I personally refer to this book every single day. That’s how much value it’s added.



Click here to increase conversions, improve communication, command attention,
and make more money

swipe file mockup

The BREATHTAKING Game Of Synthesizing Information


How would you like to play a fun game?

The honest truth is, you’re already playing it.

It’s the game of synthesizing information.

Humans do it. Chimps do it. Insects do it.

The only difference is the level of awareness.

Just look at this.

Synthesis Does BIG Things For Those Who Take Advantage

What exactly is synthesis?

Synthesis = a combination or composition.

In other words, it’s a *compression* of energy. And as you know, there are levels to this.

  1. Ideas are a compression of information.
  2. Actions are a compression of ideas.
  3. Structures are a compression of actions.

You see, all success is determined by how you compress your *time*.

The path of self-ownership itself is a mass compression.

Entrepreneurship condenses low intensity work life with little pay into a few high intensity years with the potential of substantial wealth.

This allows you to limit the downside as much as possible while searching for unlimited upsides.

And here are some more great ideas.

Making GOLD Out Of Information

Let me be crystal clear. Books aren’t the only things that compress info.

Think of the conversations you have. The influences you surround yourself with, etc.

All of these things plant seeds for future fruit.

Every *solution* is a peak of a compression wave a.k.a. an *event*.

It’s precisely how you find a niche.

You see, the “pre-work” itself is the work. An *event* is just the next step after a buildup. It sits on a structure of accumulated time, energy, or information.

Don’t fall for the glamorous peaks while underplaying the process.

There’s a reason why writers are also avid READERS.

When you take daily notes, your projects practically create themselves.

What does this mean for you?

Truly, The Secret To Progression

Synthesis is the nature of progression.

It’s the heart of advancement. It’s the key to enrichment.

After all, compression is SIMPLICITY on the other side of COMPLEXITY.

  • Skills are a compression.
  • *Events* are a compression.
  • Technology is a compression.

Compression takes a difficult problem and solves it in a simple way.

We see this everywhere.

  1. Smaller computers with more capability.
  2. Aging products combined into something new.
  3. Businesses serving value on a greater scale at a lesser cost.

Even better, there’s a lot of money in making things accessible. This also applies to taking complex ideas and making them easier to understand.

A distilled essence can hold infinite value.

A dense book can be read many times over.

You see, a quality framework allows you to project your own understanding. It’s a TOOL to stimulate THOUGHT. This is why every re-reading reveals different insights.

(You’re revisiting the same information at a new level of mental compression.)

After all, we process information through our mental models. In fact, mental models themselves are also formed via compression.

Now that we’ve covered the game of synthesis, let’s look at what to avoid.

Here’s How To Avoid Synthesis Traps

As you’ve realized, not all compressions are equal.

Simple does not equal compressed.

This is a common trap many wantrepreneurs fall into.

Some technological “developments” come with the illusion of progress because they’ve made something useless more accessible.

This multi-million dollar mistake could have been avoided by understanding the hierarchy of information.

The hierarchy of information goes:

Simplicity < Complexity < Simplicity *after* complexity

What does this mean?

Simplicity after complexity is strikingly different than the other phases.

It communicates MORE with LESS.

It solves a complex PROBLEM instead of adding bells and whistles to a simple task.

But it gets even better.

Synthesis: One Of The Best Damn Investments
You’ll Ever Make

Solutions (key elements) are found in a maze of noise.

It’s a process of purification.

You’re burning off all the dead wood in a search for the essential.

Once you’re aware of the elements that carry the most weight, you can re-use them and build upon your findings.

These “pressure points” are the gifts that keep giving.

They allow you to operate on a higher *frequency*.

There’s a reason why successful people use PRECISE language and actions.

This is because they value their time.

They can’t afford to spend hours blabbing about nonsense when a simple sentence would do. The precision of your own language tells the world a lot about you.

When you operate on a similar frequency, you attract tons of fantastic opportunities.

What are your actions compressing?

How To Save Time And Achieve More (Must Read!)

how to save time

How to save time and achieve more?

As you know, TIME is limited.

Energy, however, can be increased.

Since your ENERGY affects the intensity of your TIME, it makes sense to raise it, doesn’t it?

Similarly, when you save TIME, you give yourself more space to EXPAND your intensity.

In other words, you’re streamlining your form, then scaling it.

We’re about to discuss all these concepts and more. By the time we finish, you’ll have a CLEAR map to abundance.

Let’s do it.

How To Save Time And Achieve More 101

Here are some brief equations to illustrate the point:

  • Time poor + energy poor = depressed
  • Time rich + energy poor = procrastination
  • Time poor + energy rich = uphill struggle
  • Time rich + energy rich = efficiency

To clarify, “time rich” does not necessarily equal financially free. It simply means you’ve eliminated all the drags in your life.

Efficiency is simplicity.

Successful people are precise because they don’t have room for anything irrelevant. All their energy is maximized. When you refuse to look weesh things up or engage with them, you save mass time.

The more you raise your standards, the more your choices narrow.

What’s the easiest way to do so?

Structure And Weighing Incentives

You can’t bear fruit without structure.

An optimal structure weighs all your incentives in the right direction. This saves your brainpower for what really matters.

Every environment encourages different behavior. It can work FOR or AGAINST you.

You see, keeping weak shit far away makes it harder to be tempted. Your surroundings always influence you in one way or another.

Saying “NO” all the time is energy expensive.

When your environment is in order with your incentives, default actions add to greater wins. All you have to do is say “YES”.

It’s hard to fuck anything up when the only options are the right options.

Removing choices leaves you with no choice besides victory.

This ties in with the 80/20 principle.

Audit your behavior to see if it’s aligned with your vision or just useless accumulation.

Find the 20% of things that lead to 80% of your results and set them on auto-pilot. After all, repetition is the architect of accomplishment.

When you do this, you limit all decisions to important ones. You don’t have to worry about your “bass rhythm” because it’s already on point. It’s a lot easier to check in from time to time than to overhaul your lifestyle altogether.

Here are some key areas in which you can remove choices:

Let’s start with style.


How much time and energy do you spend thinking about what clothes to wear?

You’d be surprised how much such a simple decision can slow your momentum.

There’s a reason Steve Jobs wore the same outfit everyday.

Dressing well doesn’t have to be expensive or involve lots of thought. When your clothes are ready to go, you’ll always look good.

Let’s take it even further.

Since you wear 20% of your wardrobe 80% of the time, make sure those pieces hold weight.

Where Quality Pays Big:

Quality items make strong statements in multiple environments. All you need is one standout item per outfit. (Something simple that POPS). This allows you to seamlessly dress up or down depending on the situation.

You see, clothes are a huge aspect of your passive value. They don’t have to be flashy, but they do have to say something about your character. There’s no better way to stand out than to throw a conversation piece in the mix.

As always, dress for success. You’ll be surprised at your increased energy levels.

But there’s more.


People can be one of the biggest energy drains.

(Filling your time with various demands, dragging you into drama, etc.)

You can cut all this BS by surrounding yourself with quality people. Like magic, most problems suddenly disappear.

Everyone knows the cliché, “you’re the sum of the 5 people you spend the most time with.” But how many actually take advantage of it?

What’s more is that people are far more dynamic than their surface qualities let on. Mindset is revealed through a person’s social group and recurring behavior. If you don’t want overlap with a certain world, it’s best to avoid that kind of person.

(Share if you agree).

You see, you’re manipulated by your references. When high-value becomes normal to you, you’ve weighed your incentives properly.

People act as triggers to behavior. All you have to do is surround yourself with the right switches.

If you have “nice” friends who constantly indulge in weak shit, it’s time to cut the cord. They’re draining your potential.

Spillover is unavoidable.

Which brings us to the next section.


Your career is the primary vehicle you use to move through life.

It attracts many situations and influences you wouldn’t otherwise experience.

(Gossipy co-workers, busywork, events, etc).

As you know, commuting wastes time and energy. Unless your job requires your presence, set it up to work remotely. You can even start part time.

If you’re forced to commute, listen to audiobooks or podcasts on the way.

By maximizing your time and energy, you make it easier to enter a flow state.

To further sharpen your focus, dump your thoughts in a journal or commonplace. When you save intriguing ideas in a swipe file, you can reference them at any moment.

It’s easier to elevate when you engineer your life and environment for deep work.

Let’s look at how.


The honest truth is you’re completely responsible for your environment.

A clear space is conducive to a clear mind – not constantly gorging on rich foods or acquiring meaningless possessions.

Keeping a clean desk = sharp mind.

Think of the 80/20 principle and how it relates to the 20% of items you use 80% of the time. When you ensure those are top notch, you’ll keep your energy high.

How do winners organize their environments?

Let’s take a look:

As you can see, Conor doesn’t have much in his mansion. Steve Jobs was also notorious for keeping his mansion almost entirely empty.

This allows for less distractions and less wasted time on cleaning.

You can even outsource chores with Taskrabbit (no affiliate). They take care of everything from major cleaning to minor repairs.

As you noticed in the previous section, one of the biggest environmental obstacles is peak hours. You waste lots of time and energy by dealing with inefficient idiots. When you set your own hours, you rarely have to worry about traffic or over-crowded venues.


Money exists to store value.

It’s a tool to maximize time and energy.

You could also look at it as *ammo*.

Efficient people spend money to make money, buying influence and assets rather than things.

Just because you have lots of money doesn’t make you good at managing it.

That’s where FREE financial tools such as Personal capital come in. It keeps track of leaks and helps you scale effectively.


Last but not least, your energy is determined by your diet.

Sounds obvious right? It’s amazing how something so clear can be so neglected.

Many people justify eating like shit because they “don’t have time to cook”. Funny how these same people have several hours to watch Netflix every day.

If you’re constantly tired, chances are you aren’t getting enough protein.

(Minimum 1 g per pound of body weight).

This is very easy to accomplish with 2 scoops of protein powder twice a day. You’ll be surprised at your increased energy levels.

When it comes to buying groceries, it’s better to keep things simple and buy them in bulk. When you don’t have any junk food in your house, it’s impossible to be tempted.

Do lots of online grocery shopping? Save money with Amazon prime.

Once you have your ingredients, you can get into the habit of weekly meal preps. In fact, you can take it even further and pay someone to do a weekly meal prep.

That’s all there is to it.

Want to maximize your efficiency? Try the best Nootropic in the world.

RED FOCUS is the fastest way to improve your cognitive functioning.

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Now Read: Which Of These 3 Best Productivity Tools Would You Like To Enjoy?

What’s The Difference Between An Entrepreneur Vs. Wantrepreneur?

entrepreneur vs. wantrepreneur

Is this the age of the entrepreneur?

It seems like everyone and their grandma refer to themselves as one.

But what does an entrepreneur actually do?

Many people attach themselves to the emotions surrounding this word without actually understanding its purpose.

The word “entrepreneur” describes certain behaviors and actions.

These simple behaviors have been blown out of proportion by the myths of Steve Jobs and Mark Zuckerberg. They are the archetypes many aspire to be. However, entrepreneurship is largely misunderstood.

Everyone thinks they have to have “the next big idea” or start a massive corporation to run their own business. Turns out, you don’t even need a fancy title or formal education to make big money.

As you’ve realized, the ones most vocal about their “entrepreneur” identity are likely WANTREPRENEURS.

What’s the difference between an entrepreneur and a wantrepreneur? Let’s discuss.

Entrepreneurs vs. Wantrepreneurs

(The Millionaire Fastlane Is A Great Resource On The Topic)
Wantrepreneurs want to start with a billion dollar idea (i.e. be the next Facebook or Uber).
Entrepreneurs start by offering a service and scaling up.

Unique Selling Proposition:
Wantrepreneurs aim to re-invent the wheel.
Entrepreneurs improve an existing edge.

Wantrepreneurs waste time crafting long business plans.
Entrepreneurs stick to key principles and adapt their strategy to the situation.

Wantrepreneurs print business cards before they even make a sale.
Entrepreneurs don’t register their businesses until the cash flow is worthwhile.

Wantrepreneurs love the illusion of action that “networking events” afford.
Entrepreneurs understand they must first become someone worth knowing.

Wantrepreneurs think in grand glamorous business clichés. (All style no substance).
Entrepreneurs know that gas stations in the middle of nowhere pull millions of dollars. (Demand).

Wantrepreneurs beg for VC funds before they’ve even tested the market.
Entrepreneurs start with low-cost brand building by reinvesting profits.

Wantrepreneurs place passion over market need (vanity projects).
Entrepreneurs solve a market need first and use success to fuel their passions.

Wantrepreneurs worry about luxurious office space and the details of furnishings.
Entrepreneurs start with a laptop and a phone.

Getting Their Hands Dirty:
Wantrepreneurs view themselves as “above” working behind the counter.
Entrepreneurs understand that they can’t lead others on a task unless they can do it themselves.

P.S. Click Here To Learn More.

Wealthy Mindset Secrets! – The Best Money Advice I Ever Got

Respect for money = having awareness of what it actually is.

-Anton Kreil

What are the most important wealthy mindset secrets?

As you know, becoming wealthy requires a certain mindset.

Many people have emotional barriers to money.

They don’t understand its purpose.

Money is a tool to make trades more effective. It keeps capital circulating in the market. This allows society to function.

A common medium of exchange lets resources flow freely.

The wealthy mindset secrets we’re about to review will teach you how to use these flows to your benefit.

By the time you finish reading this post, you will be equipped with engines of wealth. This will help you avoid massive mistakes, make better investments, and live a higher quality of life.

So read on.

Gain Assets Avoid Liabilities

People who don’t understand money mix up assets and liabilities.

Wealthy people stick to the principle that they don’t take on liabilities.

Many people have money, but they aren’t aware of these wealthy mindset secrets. You see this all the time with celebrities, ball players, and lotto winners.

They end up wasting everything on BS.

Money is just a tool that expands your form. It gets you where you’re headed at lightning speed.

What are the main differences between assets and liabilities? Let’s go over some examples.

Examples Of Liabilities:

  • Car payment
  • Mortgage
  • 9-5 job

Examples Of Assets:

Liabilities are scheduled hamster wheel payment traps. They keep you stuck in place without attaining leverage.

Risk is subjective to your personal situation. You can’t assess risk objectively with lots of liabilities.

Freedom allows you to see things with clarity (limited downside with unlimited upside).

What’s the best way to attain assets?

Be The Owner

Ownership is the ultimate asset.

  1. Buy everything for cash.
  2. Own everything outright.
  3. Own your own infrastructure and have no liabilities.

Even though losses are a function of the game, the idea is to get yourself into a winning situation. Then, repeat it many times.

If you anchor yourself to a number, you take on the liabilities that number can pay for.

Want to leave your liabilities behind?

And here’s another great idea.

Value Your Time

As you’ve realized, there are tons of liabilities posing as assets.

Wantrepreneurs love “networking events” because it gives them the illusion of action. They get to talk to a few “influencers” and other wanna-be’s such as themselves. The honest truth is that valuable people are hard to get ahold of.

Real networking is done by providing value.

The most important business card is the one you put in the ATM.

Just because something’s available, doesn’t mean it’s good for you. Only consume what adds value to your objectives. Don’t even let yourself get exposed to anything else.

When you ditch everything weesh, you start to value your time correctly – then you become rich.

Closing Thoughts

The 3 most important wealthy mindset secrets are:

The ultimate takeaway is to be respectful, yet indifferent.

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As you know, tracking your progress is a vital 80/20 habit.

Don’t be afraid of the future. Start tracking your financial portfolio *immediately* before bad habits start scaling.

Relevant Reading: How Rich People Think

Which Of These 3 Best Productivity Tools Would You Like To Enjoy?

best productivity tools

Men who know it all aren’t invited to read this page, for it holds nothing of interest to the wise young man who is perfectly satisfied with his productivity.

This page is a personal message to those men who are worried about the wasted energy that threatens to ruin a perfectly good future.

We’re about to go over the 3 best productivity tools. By the time you finish reading, you’ll know exactly how to save energy and increase the quality of your work – helping you make more money and get to where you want to be.

Fair enough? [Read more…]

These 70+ TOP Business Books Will Blow Your Mind!

top business books

Dear (soon-to-be) multi-millionaire,

Here’s a list of 70+ top business books for your convenience.

I’ve divided these books into the following categories:

  1. Sales
  2. Theory
  3. Mindset
  4. Efficiency
  5. Marketing
  6. Copywriting

As you’ve realized, books in the “mindset” and “theory” sections don’t have business as their focus. However, the lessons learned are directly applicable.

Let’s get started by looking at sales. [Read more…]

Would You Use These Charlie Munger Mental Models To Become Rich?

charlie munger mental models

From one thing you can know 10,000 things.


These models detail the patterns of the universe.

They explain energy and rhythm.

By applying them to various situations, you can see the bigger picture.

Both Munger and Buffett used these models to amass their fortunes. If they can do it, so can you. At the very least, they will greatly improve your quality of life (and save you from making stupid decisions).

Whether you’re starting your own business, or simply want to become a better strategist, these Charlie Munger mental models will help you get what you want out of life. [Read more…]

How To Use The McDonald’s Franchise Model To Master Your Niche Site Project (And Make $100,000+)

niche site project

Ideas great for selling one product can be adapted to sell almost any other product.

-Robert Collier

You may have heard about the niche site project challenge.

The basic idea is to build small affiliate sites focused on a certain topic.

The challenge could be part-time, or it could be full time. It all depends on how far you want to take it.

The honest truth is, every niche site is a life-long asset. It’s a virtual salesperson working for you 24/7.

Even if you aren’t serious about making big bucks online, you could invest a few hours into recommending products which have improved your own life. This could easily put some extra money into your pocket.

This post will save you the $9,000 many online biz “courses” run for. Even better, it could make you a handsome profit. When you finish reading, you’ll have a clear understanding of what it takes to master your niche site project.

How does McDonald’s tie into all this?

Let’s find out. [Read more…]