The ULTIMATE Guide To Qualifying Clients, Friends, And Girls

qualifying clients

If you can’t see yourself working with someone for life, don’t work with them for a day.

-Naval Ravikant

Why Is It Essential To Be Qualifying Clients, Friends, And Girls?

Time/value is of the essence.

Life’s too short to tolerate “good enough“.

Investing your energy into the wrong things deprives both yourself and others of a better life.

You owe it to your potential to minimize headaches and maximize outcomes.

This letter will save you tremendous time and peace of mind while helping you make more money in the process. When you get to the end, you’ll know exactly what a quality client looks like.

Let’s do it. [Read more…]

LOOK! Strategic Thinking Skills With Kanye West

What are Kanye West’s strategic thinking skills?

As you know, Kanye is one of the most successful artists of all time.

Just the other day I came across one of his interviews.

His philosophy sounded familiar.

The entire video is full of priceless gems. Be sure to watch the whole thing.

We’re about to go over the most important takeaways. When you finish reading, you’ll have a clear understanding of Kanye’s strategic thinking skills.

After all, it’s essential to study the winning mindset.

Let’s begin.

Kanye on identity:

People are controlled by the perception of themselves. Many are slowed down by it. They think you’re crazy when you work beyond their frame of reference. If you’re taught you can’t do anything, you won’t do anything.

The average person is programmed to settle for less.

This reflects itself in their identity. If you think of yourself as a loser, you act like a loser. When you view yourself as a winner, you act like a winner.

At the end of the day, you can’t out-earn your self-image.

So how can you achieve more?

By reprogramming your mind to set effective, repeatable systems.

As you’ve realized, success is a function of structure.

Let’s look at what it takes to maintain these systems.

Kanye on the price of ambition:

You could be a slave to a lot of things. At this point obviously I’m a slave to my passion. I’m a slave to my mission. You’re driving a Maybach past a homeless person, you ask “who’s more free?” You could be trapped to your possessions. “You’ve gotta do this next deal because you’ve gotta do this with your house!”

As you know, every reaction has an equal and opposite reaction.

To gain something means you must sacrifice other things (experiences, lifestyles, indulgences, etc).

At the same time, it’s important to be aware of second-order consequences. A “great deal” can turn out to be more expensive later on.

The real key is to keep a long-term perspective while guarding priceless assets (freedom). A large income means nothing when you’ve sold your soul to get it.

As Mike Cernovich said,

Life is finding what you’re good at/want to do + overlap with what others want.

What’s the point of having “fuck-you money” if you never say “fuck you”?

It’s amazing how little money can buy when you don’t have the right mindset. A winning hand means nothing if you don’t know how to play it.

But that’s not all.

Kanye on vulnerability:

People are enslaved to what could possibly happen. There’s glass ceilings. There’s glass fences. There’s invisible walls.

Imagine your world as a 3D projection of your mental map.

Your form spills into certain passageways (environments and actions).

This “map” reflects your rhythm. To break “invisible barriers” requires effort and discipline. The “limits” of form reveal their underlying design.

Only a select few develop themselves into catalysts (Steve Jobs, Picasso, Tesla, etc).

Want to become a catalyst to something greater as well?

Make yourself vulnerable to failure via (calculated) risk.

Let me drive this attitude home with another example.

Kanye on multiple streams of income:

When you have other outlets, you can give everything else breathing room.

This quote reminded me of Gene Simmons’ philosophy in “Me, Inc“. He says, “never put all your eggs in one basket.”

The basic idea is to monetize your hobbies, keep a regular base income, and maintain passive investments.

While this is the opposite approach of Warren Buffet’s “watch ONE basket closely” philosophy, the goal is to avoid spreading yourself thin.

What offers the most leverage?

Luckily for you, the e-commerce business covers all the bases.

STOP. Read that last sentence again.

You can sell what you have experience with, make regular money, and have it running 24/7. There’s no better way to maximize your income. With a risk-free trial, you have nothing to lose.

Talk about a grand slam!

Closing Thoughts

Now you have a clear understanding of Kanye’s strategic thinking skills.

These skills are an effective way to elevate your life.

You see, thoughts creates blueprints of reality.

When you create triumphant blueprints, you create a triumphant life.

There’s nothing more awesome, awesome, awesome than that!

P.S. (BONUS) Here’s an 80/20 benefit: Instead of looking to buy things to solve your issues, start creating them. This helps you live a better life and saves hard-earned money. Now that’s what I call win-win!

Want to maximize your efficiency? Try the best Nootropic in the world.

RED FOCUS is the fastest way to improve your cognitive functioning.

Whether you’d like to manage stress, enhance concentration, or increase memory, RED FOCUS will help you get more out of life.

red-focus-1-hr

Mental Models – How To Discover The Fortune Lying Hidden In Your Own Mind

mental models

The key to growth is the introduction of higher dimensions of consciousness into our awareness.

-Lao Tzu

There’s a fortune within your mind.

It’s begging for a release.

However, it’s locked away.

It just so happens, the key to this vault is your MENTAL MODELS.

What are mental models?

They’re your pattern recognition system. (OODA loop).

This post will explain:

  • Why quality mental models make a difference
  • How you can improve your own
  • And what new models are important to develop

Let’s begin.

Quality Mental Models – The Secret To A Better Life

I’ll let you in on a little secret.

The better your mental models, the better your quality of life.

You see, a human mind with the ability to think well is like a diamond mine that never runs out.

What does this effect?

EVERYTHING.

Your models add up to a mental map. An accurate mental map helps you experiment with less risk. Your maps allow you to avoid world danger without experiencing it.

Lacking certain maps places you at greater risk. Any person with a defective cognitive map is destined to become a “victim”.

You become more confident and secure when you have plans to deal with problems. Accounting for worse-case scenarios frees mental energy. Don’t expect the worst, just be ready for it. Everything’s simpler when you have a plan.

Systems are great strategies repeated.

The more you increase the quality of your models, the more you realize how few (smart) choices there actually are. When your mental models are sound, low-value thoughts and actions dissolve. You can’t even consider them.

You’ve got whole categories you bat away so your brain isn’t cluttered with them. This way, you’re able to pick up a few sensible things to do.

If biases lead to horrible outcomes, they aren’t very good. That’s why it’s important to adopt positive illusions (disregard “luck”, be an optimist, etc). If you aren’t aiming too high, you’re aiming too low.

Mental models don’t just apply to taking action and making decisions. You also have mental models for learning.

  • Ludvig over at “Start Gaining Momentum” has an excellent post on this topic. You can read it here.

But that’s not all.

How To Make Subjective Reality Work For You

Our brains aren’t designed to see reality. Our brains are designed to help us survive.

-Scott Adams

We base our decisions on an idea of reality (mental models), not the actual thing.

Your mental model is the world you’re living in. When this doesn’t match reality, you experience pain.

Cognitive maps, not reality, control behavior.

People with undeveloped mental models make decisions purely off emotion. This is because emotions offer the path of least resistance for decision making.

Decision environments are filtered to us. Dogmas and ideologies offer short-cuts to decisions. They attempt to pigeon-hole reality by emphasizing certain aspects. However, this mass-produced “McDonald’s” of decision-making is hardly the best way to achieve results.

Synthesis is reality because we live in a world of multiple models. Synthesis helps you understand situations. Without synthesis, you’ll be blind-sided.

mental map

(Some Models For Decision Making)

Every new model is a new angle. When your models change, so does their “overlap” (perceived options for action).

There are no solutions without second-order consequences. Always weigh the downside of every action.

Accurate models increase your odds for success.

Self-development isn’t about winning 100% of the time, it’s about increasing your chances. The best focus is medium and long-term. With a strong framework, your decisions become more structured (minimizing risk and assumptions).

Models are gates to action. And better actions lead to better outcomes. Developing effective thinking helps you rule yourself.

Let’s look at the best way to create a quality mental framework.

How To Create And Develop A Framework Of Logic

By assigning things their correct value, you can avoid much suffering, grief, and anxiety.

-Marcus Aurelius

Sculpting your awareness is its own art form. Every “reality tunnel” is a subjective artistic creation.

This is where biases come into play. The difficulty lies not so much in developing new ideas as in escaping from old ones.

Mental models do battle with themselves and with others.

Facts have to hang on a framework of theory. The more valuable mental models you have, the more you can look at problems from different angles. This increases the odds you can come to a better solution.

When you know the contextual value of things, you can do anything with them.

The plan is to build systems around important thoughts – cognitive biases, major projects, etc.

  1. Develop skill with consistent routines.
  2. Don’t sacrifice your integrity for money.
  3. Identify the elements of what you’re facing.
  4. Justify your actions in terms of *expected value*.
  5. Find connections between disciplines to compress info.
  6. Be paranoid about certain parts of life (time management).

It’s not about knowing where to look, it’s about grasping the principles responsible for good thinking. An idea is nothing more than a new combination of old elements. The ability to bring old elements into new combinations depends on the ability to see relationships.

How do you see relationships? Through the lens of your mental models of course!

Once the real issues are identified, the solutions are often simple. Always account for your resources (money/material/supplies/inventory). What are your other assets? What liabilities or obligations come into play?

If you want things to be different, you have to act differently. Making better choices through more informed thinking leads to actual changes.

Here’s another example.

Join The Winners With 80/20 Mental Models

You don’t have to memorize a zillion things. Details are simply various combinations of core principles.

-John T. Reed

When developing your mental models, it’s important to keep the 80/20 principle in mind.

What 20% of models will improve 80% of your life?

Decision-makers have a checklist of criteria to look out for. They have an assortment of high-value actions to choose from. The *overlap* between their mental models evoke these checklists. They’re brought to conscious attention when the situation for a decision arises.

The goal is to destroy your old models and rebuild them into new perspectives.

Mental models show you how to orient in an effective way.

This isn’t a one-time event – It’s a continual process. Any model of reality is incomplete (and possibly inconsistent) and must be continuously adapted to new observations.

Pattern recognition reduces your execution time by embodying it. Prioritize what’s in front of you – everything else is just noise.

Thought must be linked with purpose.

But there’s more.

How To Visualize Your Mental Models

Impress your map upon your memory, so you can bring it at will into conscious representation or recollection.

-W.W. Atkinson

As you know, clarity is an important part of realizing your vision.

(Think of BBC Sherlock’s “mind palace”, illustrated in “The hounds of baskerville“).

It’s important to index all cause-relations and effect-relations of your reality.

The best way to do this is to arrange your mental images by a logical system. (mental filing cabinet). Turning this cabinet into a physical system (via a commonplace or swipe file) frees mental energy.

The “method of loci” also proves effective.

Seeing your models in front of you is a great way to make new connections.

Try it for yourself.

Closing Thoughts

You now have all the tools to create quality mental models.

This gives you a tremendous edge over those who react strictly off emotion. It also gives you access to a higher quality of life than those with weak models.

The goal is to constantly expand your experience. This improves your models as a *system*.

When you perceive wealth and abundance, you act in terms of it. You also avoid landmines that set others back.

Your riches await!

Read: “The Psychology of Judgement And Decision Making“.

5 Rare Books To Invest In

rare books

What Are Some Awesome Rare Books To Invest In?

If you’re like me, you’re constantly looking for ways to become more valuable. It just so happens I’ve discovered some unique (and overlooked) assets.

Now I’m sharing the results of my research with you.

Rare Books Increase Your Social Value.
These books are sure-fire conversation starters. Imagine everyone’s eyes opening with intrigue as you drop priceless gems of knowledge at your next event. Not only do rare books give you the bragging rights of owning hard-to-attain items, they also allow you to charm your friends (and clients) with cool info.

Everyone has a Vuitton item, but how many have rare books?

Here’s another example.

Rare Books Are Full Of Hard-Won Knowledge.
While the status afforded by them is valuable, the real value is what’s inside. By choosing to invest, you give yourself a greater edge than those who don’t. As the saying goes, “everything valuable has a barrier to entry”.

You see, the attainment of your goals depends on *clarity of vision*. With improved mental models, you’ll cut out the pain of wasted time. When it comes to learning, distinction is everything. While other books read like rambling blog posts, these books paint a razor sharp picture.

But that’s not all.

Rare Books Increase Your Yearly Income.
Not only do you get a 10x+ return on knowledge, you also get a similar return through renting them out. (A greater ROI than gold). When combined with the social benefits and improvement to your mental map, you’ll be amazed at the difference in your quality of life.

No matter if you want status, knowledge, increased wealth, or the chance to draw people in with compelling storytelling, rare books are an overlooked asset.

Looking for a new way to diversify your assets? Consider investing in some rare books today.

Like a custom suit, these books pay for themselves. With a deal like that, you can’t lose.

Here are 5 rare books to invest in:

1. Your First 100 Million

The “50 billion dollar man” Dan Peña lays it all down. This book tells you exactly how to make a *quantum leap* in wealth. He shines the light of truth on every last limiting belief holding you back from your potential. There’s no feel-good self-help fluff here.

Unlike most “motivational speakers”, Dan attained his riches outside the seminar industry. He walks the walk, in other words.

“Your First 100 Million” answers questions such as:

  • What are the defining traits for success?
  • What are the brutal truths about business?
  • How was Dan able to turn $820 to $450,000,000?

You can read the first chapter here at no cost to you.

(Not for the squeamish or PC crowd).

2. Mental Discipline: The Pursuit Of Peak Performance

What does it take to perform at your absolute best?

Olympic medalist Michael Livingston explains the insights he learned from pushing his body to the brink. It details all the fundamental principles of *efficiency*. Through a blend of philosophy, physiology, and quantum mechanics, a bigger picture comes into view.

Athletic laymen need not worry, this book applies to more than just sports. It’s an absolute MUST-READ if you’d like to learn how to maintain clarity (presence of mind) when facing the unknown.

3. The Psychology of Judgement And Decision Making

Have you ever wanted to know what REALLY motivates people?

This isn’t the BS you learned in your “Psychology 101” class back in high school. Find out why stated preference differs from revealed preference, what perceptions & biases block clear thinking, and much more.

Let me cut to the chase. Every day you don’t own this book, you’re losing money.

Not only will this book allow you to read people’s true intentions, it’ll also help you make better decisions. This will save you from much pain and align you with a better life.

4. Breakthrough Advertising

This is hands down one of the best books I’ve ever read. Not only does it explain everything you need to know about successful ad-writing, it also offers a visceral glimpse into market forces. This perspective grants you a unique mental model to understand the essence of product creation.

“Copywriting” goes far deeper than putting words on a page. The real skill is grasping the essence of DEMAND within your market.

If you have to read one book on copywriting, it’s this one.

5. Visual Persuasion

As you know, your pictures can make or break your ads.

Recommended by none other than master copywriter Eugene Schwartz, “Visual Persuasion” is a a powerful look into the image side of advertising. Not only can images say things writing can’t, they also evoke subconscious connections.

What are the makings of a successful image ad? “Visual Persuasion” will tell you.

Since every image is an “ad” of sorts, this book offers intriguing info for every kind of reader.

P.S. If self-employed, you can add them to your tax write-offs as a business expense.

P.P.S. These books aren’t always in stock. When they are, be sure to grab a copy.

What’s The Best E-Commerce Service? (Shopify Vs. BigCommerce)

e commerce

What’s the best E-Commerce service?

There’s no right or wrong answer. It all depends on what you’re looking for. The main difference is between convenience and control.

I’m a small business owner concerned with efficiency. My store sells physical products, requires seamless function, and relies on great customer service.

When choosing an E-Commerce service, it’s important to ask yourself these questions:

  • Does customization matter, or will layouts get the job done?
  • What do you value more: unlimited bandwidth, or inclusive hosting?
  • Is it better to accept every currency, or work with a higher variety of payment gateways?

This post will cover all these topics and more.

The Best E-Commerce Service Is Big Commerce

Want ultimate control over your online store? Big Commerce has everything you need. From the design to the hosting, everything stays within your hands.

The Biggest Benefits Of Big Commerce Are:
Complete customization, longer trial (15 days), open to any currency, and unlimited bandwidth.

Here’s how it works.

Customization:
Big Commerce is a visionary’s dream. Every last detail is completely in your control.  You don’t have to worry about building off someone else’s design. Simply write your own code and enjoy.

(The platform is HTML based with extensive use of CSS).

Hosting:
BigCommerce doesn’t have inclusive hosting. This is a downside for those who aren’t tech savvy. However, this could benefit you if you already have a hosting plan.

By linking to an existing domain, you can avoid spreading yourself thin.

Want to be responsible for your own server maintenance and security? Big Commerce steps aside to let you handle your business.

Processing:
There are 60+ payment gateways accepted by Big Commerce. While slightly lower than Shopify’s 70 gateways, Big Commerce works with a wider variety of currencies. Doing lots of international business? This might be the better platform for you.

BigCommerce is the clear winner if you’re looking for *control*. The service starts at $29.95 per month for unlimited products. With their free trial, you can try it for 15 days and see for yourself.

But here’s another great idea.

The Best E-Commerce Service Is Shopify

Looking to outsource most of the back-end tasks? Shopify maintains the reliability of Big Commerce with a simpler approach.

I use it. My friends use it. We all love it.

The Biggest Benefits Of Shopify Are:
The huge variety of pre-made themes, decently long trial (14 days), large amount of payment gateways, and inclusive hosting.

Let’s break it down.

Customization:
The extensive themes and add-ons handle everything you could possible want. When using a premium theme as your base, you can add elements of your own brand.

Even though Shopify gives you less creative control than Big Commerce, it comes pretty close.

Hosting:
The hosting is inclusive, meaning all the server maintenance and security features are in Shopify’s hands. It’s similar to any quality host company such as Blue Host or Hostgator. Do you lack expertise and want to outsource the work to professionals? Shopify will help you out.

Processing:
There are 70 payment gateways supported by Shopify. No matter if you’re using Paypal, Strip, or Authorize, the process runs smooth like butter. However, the only downside is it’s less flexible with international currencies.

Shopify is an attractive option if looking for *convenience*. At $29 per month for unlimited products I’d say that’s a steal, wouldn’t you?

Closing Thoughts

While free e-commerce platforms such as OpenCart exist, they lack important features such as data encryption, analytics, and customer profiles. They’re great as “training wheels”, yet hold you back from your max potential. And who would want that?

BigCommerce and Shopify are both the best e-commerce services. They’re easy to integrate, customize, and are 100% reliable. You can’t go wrong with either of them.

  • (Bonus Fact: E-Commerce generates about $1.5 million every 30 seconds)

Don’t worry, neither of those e-commerce platforms have any hidden fees. They’re both offered at a flat rate, so your bottom line stays high. I guarantee it.

This brings me to a courtesy I’d like to ask of you.

Will you try out one of these E-Commerce services for me – use it – notice its convenience, its fine function – see how it compares to services that retail for $135? And then write me?

Thank you for your courtesy.

Want to write better sales letters?

Check out “Swipe File Ammo“.

It’s full of 1400+ headlines, calls to action, power words, and transitions guaranteed to increase conversions, improve communication, command attention, and make more money.

Where else can you turn your keyboard into a money printing machine for $5.99?

swipe file mockup


P.S. This awesome course saves valuable time while making the process fun!

Which E-Commerce Service Do You Use And Recommend?

3 Ways To Never Achieve Your Dreams

achieve your dreams

Good is the enemy of great.

-Jim Collins

Want to achieve your dreams?

A great way to do so is with the Charlie Munger approach.

He solves problems by inverting the question.

To understand something, you must understand what it isn’t.

We’re about to go over the 3 ways to never achieve your dreams. If you follow these steps, you’re guaranteed to live an average life.

1. Indulge In Hidden Poisons

Mediocrity is the invisible dream killer.

It gives you enough to be comfortable, but not enough to be better.

Comfort dulls your willpower.

It’s a hidden danger because it gradually ends your hunger. It’s easy to procrastinate when comforts are within reach.

The Millionaire Fastlane explains the distinctions between these mindsets. Most people avoid buying everything on credit, but get caught in the instant gratification of a 9-5. This puts a ceiling on your earning ability. The fastlane mindset avoids this hidden poison by emphasizing long-term growth.

How can you live a life of growth-oriented risk?

30 Days of Discipline is great way to keep your fire going. Action steps include:

  • waking up at 5 am
  • taking cold showers
  • and a wide range of other high-value activities

You can read more about it here.

2. Surround Yourself With Low-Energy People

You know negative-energy people are bad, but are you aware of the dangers of low-energy people?

These are the ones who never have anything to add. They leech value by expecting you to babysit them.

It can be tempting to “save them”, especially if you have history with one another. However, if you’re high-energy, you won’t bring them up. They’ll simply bring you down.

When you’re having fun or buzzing with enthusiasm, they’ll say or do something to kill the vibe.

In other words, the road to hell is paved with good intentions.

How to deal with low-energy people?

Leave them to their own self-created misery. Instead, surround yourself with those who *elevate* your excitement.

1+1 must = 3.

Do people return your energy? If not, it’s time to re-arrange your social circle.

3. Never say “NO”

The difference between “good” and “great” is often the ability to say NO.

In fact, Warren Buffett once famously said, “successful people say NO to almost everything”.

Genuine high standards are rare because most people accept the slow-acting poison of “good enough”.

“Be yourself” often translates to “accept mediocrity”.

If you view something as “not that bad” that’s exactly what you’ll get. “Not that bad” really is “that bad” because it takes your energy away from something (or someone) more deserving.

Sure there’s some value in everything, but it’s important to account for opportunity cost.

Be difficult to get ahold of unless “sold” on the value of an action.

Final Thoughts

The 3 ways to never achieve your dreams are:

  1. Indulging in hidden poisons
  2. Surrounding yourself with low-energy people
  3. Never saying “NO”

The best way to avoid them is to develop strong boundaries. These emerge out of your principles, identity, and overall self-worth.

It’s all connected.

P.S. As you know, tracking your progress is a vital 80/20 habit. It just so happens, 30 days of discipline also comes with an accountability workbook for no extra amount. If you’d like to learn more, click here.

P.P.S. In other news, this site is now on Patreon. Check out the page by clicking the link below.

About: Personal Power, Ownership Of Time, And Wealth

personal power

Personal Power begins with ownership over your time.

When ownership of your time becomes a given, the nature of your decisions change. It dissolves fear, BS obligations, guilt, and shame. Since every new decision begins patterns of thought, it also brings different 2nd & 3rd order consequences.

A low threshold for “f*ck you” money puts you in a position of power.

From Dan Kennedy’s book “No BS Wealth Attraction For Entrepreneurs“:

You need courage to act on your ideas. Courage to defy conventional wisdom or even the expert advice you solicit when you believe your ideas are best. Courage to start before you’re ready, to fumble around in the dark, to screw up. Courage to face embarrassment, humiliation, rejection. Courage to stand by your convictions. Courage to make demands, to set rules and boundaries, to define the way you will do business, and to impose your will on the world around you. Courage to end unproductive relationships and fire uncooperative employees or clients. Courage to wrest control of your time from everyone around you. Courage to define and pursue goals. Courage to ask, to promote, to sell strongly, noisily, visibly. Courage to ignore criticism, to focus on results.

As you’ve realized, this is a very powerful quote.

Not because of what’s said, but because this is considered “courageous”. You see, all these points are a normal and invisible part of working for yourself. It comes with the territory.

When you put yourself in the shoes of a passive consumer, this view seems extreme.

It takes strength to say “NO”.

People are too scared of “looking like a dick”. But what’s dick-ish about high self-worth? What’s dick-ish about solving problems? What’s dick-ish about helping people?

How weak do you have to be to freely gift your time where there’s no return?

Sadly, many people ignore their potential by “going with the flow” and creating a life of convenience. If you never examine your identity, you’ll never be able to optimize it. (Find out how using anchoring bias).

Everything in this quote is essential to increasing your personal power.

P.S. Want to take ownership of your time? Click here to learn more.


Relevant Reading: No B.S. Wealth Attraction For Entrepreneurs

The Dangers Of Fluoride – How You’re Secretly Destroying Your Health (And What To Do About It)

warning

Everyone knows about the benefits of drinking water.

But are you aware of the dangers of fluoride?

Many don’t know the full extent of the everyday damage they’re secretly doing to themselves.

This post will explain how fluoride affects your body and what you can do to avoid it.

So read on.

Now, Prevent Future Problems And Gain Greater
Mental Clarity

[Read more…]

“It’s Levels To This S#!t” – A (PROVEN) Guide To Process Improvement

levels

Good form minimizes lost motion and wasted energy.

-Bruce Lee

You know the feeling.

The hunger for your next breakthrough. The craving for achievement. The triumph of beating entropy.

As you’ve realized, this drive can often get the best of you. Without the right precautions, you’re only setting yourself up for future problems.

Before you take another step towards your goals, it’s time to step back and examine the *process*. [Read more…]