How To Make An Offer They Can't Refuse: Vito Corleone

Offers run the world.

Every single day, we trade resources for the best deals we can find.

(As well as creating offers of our own).

If you aren’t getting what you want out of life, it means your offers aren’t good enough.

This applies to:

Money
Girls
Friends
etc.

Your offer has to be a mic drop.

It has to be so good, people feel stupid for not taking it.

Table of Contents

What Exactly Is An Offer?

A: It’s your value proposition.

An offer = all the elements that communicate:

Value
Uniqueness
And benefits.

If people feel like they aren’t getting anything out of you, they won’t give a single fuck.

This is a big reason why:

Many businesses fail
Dudes never swoop
And people have trouble making quality friends.

They’re offering something no one cares about.

How to fix this?

You have to address their problems in a way they understand.

An offer is a combo of:

Hook (why Einstein’s brain was different).
Angle (use this nootropic to get a brain like Einstein’s).
Price (3 bottles for the price of 1).

And it’s framed in terms of:

Problem: (you want to have a brain like Einstein).
Unique Mechanism: (he used this supplement to activate his secret mind switch).
Big Idea: (You didn’t fail because of everything else you tried… Einstein’s mind switch was active and yours wasn’t).

Now that you understand offers, let’s look at how to make them irresistible.

How To Make An Offer They Can’t Refuse

A: Understand people’s incentives.

Here it is illustrated in one of the most famous quotes of all time from the movie The Godfather (1972):

My father made him an offer he couldn’t refuse.

What was that?

Luca Brasi, held a gun to his head, and my father assured him, that either his brain or his signature would be on the contract.

Now that’s a fucking incentive.

This doesn’t mean you should go around strong-arming everyone into submission, but your offer does need to light a fire under their ass.

You’d trade $1 for $100 right?

Same principle.

The cost to say NO must be higher than the cost to say YES.