What’s good it’s M.I.
Today I want to tell you a billion dollar business lesson from Red Bull.
How Did Red Bull Get Started?
Red Bull was an existing energy drink in Thailand.
It was just a local thing until an Austrian businessman was in the country on business.
He casually sampled some of it and realized this would work elsewhere.
So what he did was:
- He brought the company to Austria.
- He tested it in the Austrian market.
- And it was a smash hit.
From there they expanded worldwide.
(And the rest is history).
What’s The Core Of This?
Every business revolves around arbitrage.
What is arbitrage?
It’s where you take the value from one environment and put it somewhere new.
You change the context.
You find something that’s already selling well and then you introduce it to a new market.
Other examples of this include:
- Vitamin Water: where 50 cent had his own brand.
- Limos.com founded by MJ Demarco who had been working at a limo company. He had a directory of limo knowledge and uploaded it on a website before anyone else did.
- Also the information I’m sharing with you right now is a form of arbitrage.
Even if you’re working a 9-5 wagie job, you’re arbitraging your skills into that environment.
The only difference is, you don’t own the company.
So if you arbitrage while owning the system, that’s the formula for making a lot of fucking racks.
There’s a reason why there’s a quote that says:
Don’t reinvent the wheel, just paint it chrome.
The concept is already proven, and it’s already a best seller, so all you need to do is change the angle.
A lot of people think entrepreneurship and business is that you have to create some revolutionary new unicorn idea, but this isn’t true at all.
All Creation Revolves Around Existing Ideas.
(You’re just changing the application, or combining them in different ways).
You don’t need to make stuff complicated.
You don’t need some grand idea that’s completely unproven.
People are even taking out $100,000’s+ of debt to chase these kind of dreams, when it’s so much easier to just do it yourself.
You see all these dropshipper guys, where they:
- Take some Aliexpress product
- Give it a bit of branding
- Sell it on their own website
- And sell it around the world
People don’t know that the product is sourced from a wholesaler.
It’s the branding that makes all the difference.
The branding is “painting the wheel chrome”.
So if you don’t want to be spinning your wheels like all these wantrepreneurs, then like, comment, share, subscribe and click link below to learn more.
You May Also Like:
My name is Mister Infinite. I've written 300+ articles for people who want more out of life. Within this website you will find the motivation and action steps to live a better lifestyle.
