What does it take to make a better website?
Regardless of your site’s purpose, you want it to be as smooth / well-structured as possible.
You can be producing the best content in the world, but if your site is:
- Slow
- Hard to navigate
- Or poorly designed
it won’t rank.
Here are 5 steps to making a better website:
- Optimize site speed
- Get quality backlinks
- Use SEO tools to rank higher
- Use content tools for better formatting
- Optimize site architecture
Let’s break them down.
1. Optimize Site Speed
You can check your site speed for free here: https://gtmetrix.com/
Ideally, a website should load under 2-3 seconds.
Anything longer than this = a serious problem for you.
(40%+ of traffic will bounce).
Here’s an easy way to increase speed:
- Defer image loading
- Install a CDN (I use cloudflare)
- Uninstall / remove plugins you don’t use
- Compress images using compress jpeg
2. Get Quality Backlinks
Backlinks are essentially “trust vouchers”.
If sites with high reputation are linking to you, it makes you more reputable in Google’s eyes.
2 powerful resources for this are HARO + cold email outreach.
What is HARO?
It stands for “Help A Reporter Out“.
It’s a website for reporters looking for sources.
If your content showcases high quality expertise, it allows you to connect with people who need it.
The second option is using cold email outreach.
This is where you find the information of decision makers and ask them to do guest posts.
3. Use SEO Tools To Rank Higher
SEO tools exist to help you find the right keywords to build your content around.
(I use Ahrefs).
Without them, you’re pretty much shooting blind.
1 of the key rules in biz is to always find demand FIRST, and then fulfill it.
Keyword tools allow you to reverse engineer the exact content and offers people need.
4. Use Content Tools For Better Formatting
Surfer SEO is a content optimizer.
It shows you exactly what key phrases to use and how to space them throughout your posts.
Grammarly is also a free tool you can use to compose better writing.
5. Optimize Site Architecture
The hidden ranking factor is depth of content and content structure.
Site architecture is how your site is organized.
If your site has a bad layout, it will rank worse and people will leave faster.
You want every post to have multiple other related posts pointing towards it.
And you also want every page to have links in every section.
(This makes a better experience).
It also helps create context for Google to understand your site.
P.S. Don’t have a website yet? Click the button below to get started.
You May Also Like:
My name is Mister Infinite. I've written 500+ articles for people who want more out of life. Within this website you will find the motivation and action steps to live a better lifestyle.
