Copywriting

The Art of Persuasion: Crafting Copy That Drives Action

The Art of Persuasion: Crafting Copy That Drives Action

Copywriting, Online Business / By

In the world of marketing and advertising, good copy is often misunderstood. Many believe that well-written copy should leave readers in awe, admiring the cleverness or elegance of the prose. However, effective copywriting isn’t about garnering praise for its literary qualities. Instead, it’s about prompting readers to take immediate action. The true measure of successful …

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history of direct response

Unraveling the History of Direct Response Marketing

Copywriting, Online Business / By

“Knowing the history of the industry you’re in is one of prerequisites for making real money in it.” -Dan Kennedy In the bustling landscape of marketing, where strategies evolve and trends shift like the sands of time, one approach has stood the test: Direct Response Marketing. It’s a tapestry woven with threads of innovation, consumer …

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business lessons from david ogilvy

7 Business Principles From David Ogilvy (Legendary Ad Tycoon)

Copywriting, Money, Online Business / By

David Ogilvy revolutionized marketing in the 20th century. Here are his 7 top business principles. (Which will make you more $$$ and better at life). 1. Command Respect “Our offices must always be headed by the kind of people who command respect. Not phonies, zeros or bastards.“ Everyone you associate with is a representation of …

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“What Are The 5 Stages Of Customer Awareness?”

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Customer awareness is split into 5 different segments: Unaware (ice cold traffic) Problem Aware (cold traffic) Solution Aware (warm traffic) Product Aware (hot traffic) Most Aware (sizzling hot traffic) You don’t market to 1 segment like the others. You want to create different messaging / content for each part of your funnel so your conversions …

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business lessons from arnold schwarzenegger

How To Become A Multi-Millionaire In Your 20’s – Business Lessons From Arnold Schwarzenegger

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“Money doesn’t make you happy. I now have $50 million, but I was just as happy when I had $48 million.” -Arnold Schwarzenegger Governor, movie star, bodybuilder. We know him as a man of many talents, but by the time Arnie hit the silver screen, he had already been a millionaire for 10 years. Huh??? …

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timeless communication

Robert DeNiro: Profitable and Timeless Communication Principles

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Robert DeNiro has played some of the most legendary film roles of all time. But why were his performances so memorable? A: Because they were AUTHENTIC. This was accomplished through a stunning dedication to his craft. He gained 60 lbs for Raging Bull Filed his teeth to look scarier for Cape Fear Became a cab …

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swipe file ammo

Swipe File Ammo: 1400+ Headlines, Calls To Action, Power Words, and Transitions To Help Increase Conversions, Improve Communication, And Command Attention

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Headlines play a crucial role in sales conversion. In fact, many top copywriters believe 75%+ of the decision happens in the first few seconds. Your money’s already out there, all you have to do is give the right presentation to attract it. It just so happens I’ve packaged all the headlines you need to plant …

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swipe file

What Everybody Ought To Know – About Making A Swipe File

2 Comments / Copywriting, Money, Online Business, Self-Development / By

Determine the DNA of success, then inject it into your own work. -Michael Masterson How would you like to rapidly increase your skills in your chosen field? There’s a fantastic and easy way to do so. It’s called keeping a “swipe file”. Before I started using one, making progress felt like bashing my head with …

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