Human Nature

The Secret Weapon of Billion-Dollar Brands: How Storytelling Turns Customers into Lifelong Fans

The Secret Weapon of Billion-Dollar Brands: How Storytelling Turns Customers into Lifelong Fans

In the world of business, where data, facts, and figures often dominate, storytelling serves as a powerful tool for: Engaging customers Inspiring customers And shaping brand identity. The art of storytelling goes beyond mere marketing tactics – it’s about creating authentic, emotional connections that resonate with audiences on a deeper level. In this article, we’ll …

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shadow self

The Shadow Self: Unveiling the Hidden Side of Human Nature

In the intricate labyrinth of human psychology, there exists a realm seldom explored – the shadow self. Coined by the eminent Swiss psychiatrist Carl Jung, the shadow self encapsulates the concealed, suppressed facets of our personality lurking beneath the veneer of consciousness. In this article, we embark on an odyssey through the mysterious terrain of …

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steve jobs reality distortion field

The Strange SECRET Behind Steve Jobs Reality Distortion Field

Steve Jobs was renowned not only for his visionary contributions to the tech industry but also for his enigmatic ability to create what became famously known as the “Reality Distortion Field”. (His ability to convince himself and others to believe in almost anything). This psychological phenomenon enabled Jobs to: Motivate teams Bend perceptions And convince …

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how-to-make-better-choices

How To Make Better Choices – Improving Your Relationship With Risk

Ever wonder what makes the difference between winners, losers, and the herd of mediocrity? It comes down to the decisions they make. One key aspect of this decision making is their relationship with (and understanding of) RISK. For many, when they hear the word “risk”, they think “danger”. But this isn’t always the case… Risk …

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5 Traits Of Successful Business Owners

What are the top traits of successful business owners? Can inborn traits make it more likely for someone to succeed in business? The answer is YES. You see, human personality has 5 basic dimensions. (Which are called “the big 5”): Openness Conscientiousness Extraversion Agreeableness Neuroticism Where you find yourself on this spectrum has a pretty …

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The Shocking Truth About How The Public School System Has Failed You

The Shocking Truth About How The Public School System Has Failed You

“Formal education will make you a living. Self-education will make you a fortune.” -Jim Rohn The public school system has failed you. It isn’t designed to make you successful. It’s a farm / assembly line growing crops to be burned for profit and power. It’s pretty much a daycare that wants to create obedient drones. …

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lessons from william randolph hearst

MOGUL: 5 Life Lessons From William Randolph Hearst

Many know him for his iconic Hearst castle, but few know his life story. William Randolph Hearst was a publisher who became the first media mogul by developing the nation’s largest newspaper chain and media company, Hearst Communications. His chain had 30 papers in major US cities at its peak. He later expanded to magazines, …

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