When you think about your own offer – whether you’re selling a: Product A service Or an experience consider that people are willing to pay for more than just the core offering. They pay for: Proximity The quality of their experience And implementation that makes their lives easier. Imagine this: You’re at a concert, and …
One of the most impactful actions any business can take is to spend intentional time getting into their customer’s head. Understanding your customers on a: Deep Emotional And practical level is the key to creating: Products Messaging And experiences that resonate with them. It’s about shifting your perspective from just being a seller to becoming …
Business management is a multifaceted discipline that is integral to the success of any organization, large or small. It involves the coordination of a company’s activities to meet its goals, which include: Profitability Growth And innovation. The ability to manage a business effectively requires a broad set of skills, ranging from strategic planning to resource …
Friction is often seen as an obstacle. However, when strategically applied, it can become one of your most powerful tools for growth. Understanding how to wield friction – either by increasing it or reducing it – can help you: Quit bad habits Disqualify bad prospects Streamline your business And improve your personal efficiency. In this …
When most people think of sales, their minds immediately jump to the “close” – the moment where the deal is sealed and the customer agrees to purchase. However, successful sales don’t happen in a single touch. Instead, they’re the result of a series of interconnected steps, each of which requires you to make smaller, strategic …
In astrophysics, escape velocity refers to the speed that an object must reach to break free from the gravitational pull of a planet or another celestial body. Similarly, in business and life, there is a “gravitational pull” that keeps people and companies within a certain level of mediocrity, preventing them from reaching their full potential. …
In the competitive landscape of modern business, understanding performance and driving growth requires a clear strategy for measurement. That which is measured improves. That which is measured and reported improves exponentially. One of the most effective tools for this is Key Performance Indicators (KPIs). KPIs are quantifiable metrics that reflect how well a company is …
10 Powerful Ways To Assess The Health Of Your Business Read More »
Screenwriting is an art that involves: Capturing the audience’s attention Evoking emotions And telling a compelling story all within a limited amount of time. Whether it’s: A feature film A television series Or a short film screenwriting involves a unique set of skills and techniques that manage attention / engagement and make stories memorable. Interestingly, …
9 Screenwriting Secrets That Will Instantly Transform You into a Copywriting Genius Read More »
In today’s crowded marketplace, capturing the attention of your audience requires more than just offering a great product or service. It involves: Connecting with them on a deeper level Resonating with their values And sharing stories they can relate to and be inspired by. By sharing your: Core philosophies Unique insights And interesting stories you …
When we think about income levels, the most immediate and tangible aspect that comes to mind is the monetary increase – the dollar jumps. However, focusing solely on the monetary aspect misses the profound, underlying shifts that create these income changes. True elevation in income levels involves significant jumps in: Consciousness Awareness And behavior. These …
The Real Jumps in Income Levels: Consciousness, Awareness, and Behavior Read More »
