Online business is awesome.
But which types of online business models are the best?
There are 3 main ones:
- Done with you (DWY)
- Done for you (DFY)
- Do it yourself (DIY)
Let’s break them down.
1. Done For You (DFY)
This is an offer where all the work is done by you and / or your team.
It’s the most time intensive and personal.
Example: agency services
- Social media marketing
- Copywriting
- Lead gen
The smallest % of specific buyers want it.
2. Done With You (DWY)
This is an offer where you work with the customer.
Example: consulting / coaching
You provide expertise and the customer makes changes.
A medium % of buyers want it.
- Lowest overhead
- Lowest maintenance
- Still reaping the high ticket pricing.
You act more as a project management + consultancy agency.
3. Do It Yourself (DIY)
This is an offer where the customer implements the solution himself.
It’s the most “hands off”.
Example: products
- Affiliate marketing
- Info-products (courses)
- E-commerce
The largest % of buyers want it.
The best way to get started is with affiliate marketing because the offer is already proven.
If you’re creating your own offer, there are more logistics involved because you have to:
- Identify product-market fit
- Source / create products
- Fulfill orders
But Which Is Best?
A: that depends where you are in your journey.
Many successful companies use a mix of all, but they didn’t start that way.
The standard path is:
Service -> Consulting -> Product-izing the service / solution
However, you can start off by selling products if you have the means to pull it off.
(And understand a market enough to know what you’re doing).
The Main Factor That Differentiates Them?
A: Time
If you’re like many others, your motivation to get into online biz was to live free.
However, DFY and DWY offers still use your time.
(Unless you hire out a team and deal with all the headaches that come with that).
Even though you own your biz, you still resemble a glorified employee in a lot of ways.
- i.e. stressed out freelancers constantly looking for new clients.
Remember, the goal is to work ON your biz, not IN your biz.
And you do this by owning a system that delivers a DIY offer around the clock.
Conclusion
- There are 3 main biz models: DFY, DWY, DIY
- The one that’s best for you depends on where you are in your journey
- The main factor that differentiates the models is time
- You become free by owning a system that delivers a DIY offer around the clock.
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