How to find your target audience? The answer comes down to understanding the psychology of your buyers. Before you can sell anything, you have to create a “customer avatar“. This avatar tells you what’s important in your customer’s world. (And the problems they’re facing). You see, the human experience is ruled by Maslow’s hierarchy of …
How To Find Your Target Audience: Primary vs Secondary Wants Read More »
What’s good it’s M.I. Today I want to talk about how all money is not equal. Is 100k wagie income = to 100k online cash flow? No. That’s because the online cash flow comes with ownership. The ownership multiple is at minimum 4x what a wagie income is. Which means you can sell your system …
What’s good it’s M.I. Today I want to tell you a billion dollar business lesson from Red Bull. How Did Red Bull Get Started? Red Bull was an existing energy drink in Thailand. It was just a local thing until an Austrian businessman was in the country on business. He casually sampled some of it …
A Multi-Billion Dollar Business Lesson From Red Bull Read More »
What’s good, it’s M.I. Today I want to talk about the 8 most valuable forms of digital real estate ranked in order. Your offer Your email list / newsletter / private group Your website / landing page Your social media accounts Youtube videos TikTok Pins Tweets Let’s break them down. 1. Offer Why is offer …
The 8 Most Valuable Kinds Of Digital Real Estate (Ranked) Read More »
What’s good it’s M.I. Today I want to talk about how to meet successful high value people. (Outliers). You don’t meet outliers in normal places on a normal schedule. You see, the world is split into different planes. And each plane has its own rhythm. (Its own world). And these worlds swell at different times. …
How To Meet Successful High Value People (It’s Genius) Read More »
What’s good, it’s M.I. Today I want to tell you about how life is motion. You see, at all these nice places I’ve been showing you, they always have water flowing. They have fountains out front They have rivers They have fireplaces They keep things moving because that’s what attracts everything. Same thing applies to …
How To Make Money By Spending It (Life Is Motion) Read More »
What’s good it’s M.I. Today I want to talk about the value of bootstrapping your biz. When you have a bunch of VC money, you have a bunch of breathing room to head bobble and spend on shit that doesn’t really drive a profit. You see people with these fancy offices taking on extra employees …
What’s good, it’s M.I. Today I want to tell you why I run a lifestyle business. First off: What Is A Lifestyle Business? It’s where your business revolves around a lifestyle. This can be any lifestyle you want as long as it’s profitable. Outside of this website and writing I also monetize various other creative …
What’s good, it’s MI. Today I want to tell you how to master the game of human nature. I’m here at Stanford university, which as you know, is where one of the most infamous psychological experiments / studies ever took place. And that study is the Stanford prison experiment. But more on that later. First …
How To Master The Game Of Human Nature (Lessons From The Stanford Prison Experiment) Read More »
What’s good it’s MI. Today I want to tell you how to increase your luck. I’m working from the lobby of a five-star hotel. Every place is a mindset. When you soak in the atmosphere, you soak in how people act, and you mirror them. Idiots don’t come here. Either they: Don’t know about it. …
