Kardashian Branding Lessons – A Tale of 2 Sisters
Can 2 people from the same family be in the same industry and make a killing? Yes. Just ask Kim and Kylie Kardashian, who both have their own make-up line. You would think a “saturated” market such as make-up wouldn’t allow for such success right? Well, the truth is, people buy from personalities. You see, …
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