E-40: Legendary Entrepreneur Speaks on Multiple Streams Of Income

Here’s a common objection against multiple streams of income:

“If so and so is successful, why do they have to sell more things?”

A: no one “has” to do anything.

Legendary serial-entrepreneur E-40 has:

• A rap brand
• Clothing store
• Wine company
• Tequila company
• Marijuana dispensary
• And meat company (with seasonings + other options).

Did he “have” to sell all these things?

No.

He saw opportunity by spending time around the right influences.

After a certain point, the money stops to matter anyway.

(And it becomes more about the PROCESS + love of the game).

His Story

E-40 started out by running a clothing store in his hometown.

(Starting with PROVEN demand).

Then he flipped those profits into studio time, which he turned into rap tapes.

From there, he flipped those rap profits into other brands.

(Making a bigger move every time).

How He Chooses A Niche

E-40’s strategy is to make his own version of what he already consumes.

This is an easy way to identify proven demand.

Here’s another example.

Sam Ovens is a multi-millionaire who sells info-products + courses.

He is objectively successful, yet he chooses to sell these things anyway because they make sense.

The Real Question Is:

If he could make his skillset more accessible, why WOULDN’T he do it?

This is why I can’t help but laugh when losers scream “successful people have no need to sell courses!”

Maybe the “need” isn’t about them…

Maybe it’s because they saw another way to let ABUNDANCE circulate.

After all, wealthy people aren’t the ones who have the most money…

They are the ones who have the most value FLOWING through their lives.

Conclusion

1. Every biz is ultimately a dice roll
2. Make your own version of what you already consume
3. Flip your profits into bigger businesses
4. Diversify in multiple real quality businesses

If you want to explore how to build your own multiple income streams, click the button below.