What does U.S.P. stand for?
Unique. Selling. Proposition.
It’s what makes your value special.
You’ll never win by going head on against a market leader in a fortified position.
You win by filling the niche of his weaknesses.
(A.K.A. creating a category you can be first in).
How To Create A Unique Selling Proposition?
A USP is created by combining topics.
You might not be the first to talk about something, but you can be the first to relate it to something else in a unique way.
- Ed Latimore: Boxing + Philosophy + Physics
- ColtyBrah: MMA + Mental Health + E-Com
- Callicrates: Real estate + Mafia lessons
To play the long game, these topics must reflect visceral interests of yours.
(USP = blacklight helmet for ravers who motorcycle)
Pro skateboarder Jamie Thomas built his own company “ZERO” around classic rock and simple yet bold graphics.
Joe Rogan built his career as a blend between fighter + comedian.
The pull between multiple influences builds an extremely strong character who has access to unique insights based on their overlap.
When You Define These Themes, Your Brand Takes Care Of Itself.
(Which applies to far more than just business).
“Mister Infinite” is a mix of lifestyle + spirituality + online business because it’s what I’ve lived. I gained these insights due to my failures and the multi-disciplinary lenses through which I view the world.
All success stems from the same underlying principles, yet the stories in which they’re conveyed differ greatly.
And as you know, all brands revolve around strong stories.
Stories move emotions.
The products (solutions) are just merch.
(A crystallized reflection of the market’s desire).
People are deaf to life-changing info when they’re delivered in a vehicle (story) that doesn’t resonate.
This is why the context in which you explain things matters big time.
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My name is Mister Infinite. I've written 300+ articles for people who want more out of life. Within this website you will find the motivation and action steps to live a better lifestyle.
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