3 Steps To Building A Strong Sales Pipeline

Business is an input-output game.

It’s a process of attention alchemy.

The input = qualified targeted attention.

The output = money.

When you remove the emotion and run the numbers, you can create predictable inputs and get predictable results.

If you aren’t getting the results you want, there’s an issue with your pipeline (sales funnel).

90%+ of sales problems are fixed by filling your pipeline (lead flow).

• You get more “at-bats”
• You can sell more even if you suck
• There’s a tangible sense of abundance

and MORE.

Here are 3 steps to building a strong sales pipeline:

1. Fix Leaky Pipes = Marketing

If your marketing is shit, your pipeline is leaking.

(Leads are dripping away).

Common problems:

• Your communication is bad
• Your UX is annoying / hard to use.
• You aren’t targeting the right people
• You aren’t solving a problem with real demand

etc.

2. Fix Water Pressure = More Leads (Ads, SEO, Social Media, Outreach)

If there isn’t enough of a flow through your pipeline, there won’t be much of an output.

(Low water pressure).

No leads = nothing to work with.

Your pipeline volume must be at least 3x your revenue target.

Solution?

Get more leads to the top of your funnel using:

• Ads
• SEO
• Outreach
• Social Media (Twitter, Facebook, Instagram, Youtube, Pinterest, Tiktok)

If you have 0 leads, you will make 0 sales.

Obvious right?

Yet, you will be surprised how many people neglect their lead flow.

3. Install New + Efficient Pipes = Automate + Build Systems

Here’s where you build out your process to make it flow smoother.

• Automation
• Order Fulfillment
• Outsourcing
• Work-flows + Email flows
• Follow up

This saves a ton of time and energy by removing you from working IN your biz.

Instead, you work ON your biz and do higher leverage work such as:

• Developing a better mindset
• Systems management
• Removing Bottlenecks
• Building a better offer
• Thinking

Conclusion

These strategies have helped many businesses.

If you apply them, you may see growth as well – though results vary based on your niche, effort, and execution.

Try it yourself and thank me later.

Want to learn more?

Disclaimer: This article is for educational purposes only and reflects personal experience. Individual results will vary. If this article contains affiliate links, I may earn a commission at no additional cost to you.