You hear it everywhere.
“Omg the market is saturated! We can’t get results!”
Well, what if I told you, the truth about market saturation is something else entirely.
The Truth About Market Saturation: A Demand Indicator
You see, “saturation” is nothing more than a demand indicator.
If millions of people are all trying to serve the same market, it means the demand is hot.
The problem is, most get lost in a sea of clones because they have nothing that sets them apart.
Here’s a prime example.
What’s The Most Saturated Market In The World?
(Everyone wants to fuck).
But what % really get the results they want?
Few.
You see, a market is only as “saturated” as its attractive offers.
You get a million+ cold email spam offers a day and you don’t even bother to look at them.
This is exactly what it’s like for losers trying to swoop.
Irrelevant.
Here’s Another Example
Water.
Who needs this many water brands?
A: People who buy for reasons BEYOND hydration.
You see, once a market is “saturated”, brands create their position by targeting a more specific want.
i.e. some drink Fiji purely for the premium appeal.
Others drink it for the mineral content.
For this audience, regular water is a less attractive offer.
(And Fiji exists to serve them specifically).
Others don’t care.
The difference is what’s important to the type of consumer.
50 Cent understood this well when he introduced his own brand of “quarter water” to a new market.
(Earning him 100+ million in the process).
Other Ways To Stand Out
Let’s look at 2 companies selling the exact same product.
Can 1 of them really out-sell the other?
Yes.
- Better customer experience / journey
- Better offer structure
- Better follow-up
- Better branding
- Better angle
It’s not what you sell, it’s HOW you sell it.
The product is not the brand… it’s the entire experience.
“Competition” Only Exists Among People Who Aren’t In A League Of Their Own.
This is why certain people / companies get most of the rewards.
Everyone else fights over scraps.
The market is only saturated at the bottom.
When you know how to put yourself in the winning position, the world is yours.
Conclusion
- Saturation is a demand indicator
- A market is only as “saturated” as its attractive offers
- Different groups of consumers have more specific wants within the same market
- 2 companies selling the same exact product can have different results
- It’s not what you sell, it’s how you sell it
- The offer is not the product, it’s the entire experience
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My name is Mister Infinite. I've written 500+ articles for people who want more out of life. Within this website you will find the motivation and action steps to live a better lifestyle.
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