Here’s How To Create A Unique Selling Proposition For Your Brand (And Why It Matters)
What does U.S.P. stand for? Unique. Selling. Proposition. It’s what makes your value special. You’ll never win by going head on against a market leader in a fortified position. You win by filling the niche of his weaknesses. (A.K.A. creating a category you can be first in). How To Create A Unique Selling Proposition? A …
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